Source URL: https://games.slashdot.org/story/25/08/04/0432213/disney-struggles-with-how-to-use-ai—while-retaining-copyrights-and-avoiding-legal-issues
Source: Slashdot
Title: Disney Struggles With How to Use AI – While Retaining Copyrights and Avoiding Legal Issues
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AI Summary and Description: Yes
Summary: Disney is grappling with the integration of AI technology in its film production, particularly concerning the use of deepfakes for creating a digital double of Dwayne Johnson in the live-action Moana. The studio is cautiously navigating legal, ownership, and security implications of using AI, while also facing internal pressures regarding public perception and contractual obligations with creative unions.
Detailed Description: The use of AI in the entertainment industry is becoming increasingly complex, as evidenced by Disney’s recent experiences involving deepfake technology and public relations challenges. This case provides insights that are highly relevant to professionals in security, compliance, and AI technology sectors:
– **Digital Duplication Concerns**: Disney engaged Metaphysic to create deepfake technology for Dwayne Johnson’s character, leading to legal and ownership complications regarding AI-generated content.
– **Legal Risk Management**: The legal teams confronted questions about data protection and ownership of AI-generated elements within films.
– **Public Perception Management**: The potential backlash from fans and the impact on Disney’s longstanding reputation influenced decisions against utilizing AI technology in certain projects.
– **Union Negotiations**: Ongoing negotiations with unions representing actors and writers add another layer of complexity to the deployment of AI in creating characters and narratives.
– **Internal Bureaucracy**: The multi-faceted approach to adopting new technologies is hindered by bureaucratic processes and fears of not adhering to a socially responsible narrative.
– **Investment in AI-Integrated Platforms**: Disney’s investment in Epic Games showcases a strategic direction toward incorporating AI in interactive media, while also illustrating challenges with user-generated content ownership.
– **Technology Trials and Safety Measures**: Issues such as a gamer manipulating an AI bot underscore the necessity for robust security protocols around AI applications to prevent inappropriate or unintended outcomes.
The case serves as a critical example of the intersection between emerging technologies like AI and traditional industries, highlighting how essential it is for organizations to adopt proactive compliance and security measures as AI reshapes their operational landscapes. Security and compliance professionals can glean valuable lessons about the cautious implementation of AI, the importance of understanding legal frameworks, and the critical role of risk assessment in technology innovation.