Source URL: https://meta.slashdot.org/story/25/10/01/2113247/meta-plans-to-sell-targeted-ads-based-on-data-in-your-ai-chats?utm_source=rss1.0mainlinkanon&utm_medium=feed
Source: Slashdot
Title: Meta Plans To Sell Targeted Ads Based On Data In Your AI Chats
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AI Summary and Description: Yes
Summary: Meta’s new policy allows it to utilize data generated from AI chatbot interactions and other AI products for targeted advertising on its platforms, Facebook and Instagram, without user opt-out options. This policy emphasizes the company’s growing integration of AI into its advertising strategies while navigating varying privacy regulations across regions.
Detailed Description: Meta is set to implement a significant change starting December 16 that allows data from AI chatbot conversations and other AI-powered products to be utilized for targeted advertising across Facebook and Instagram. Despite this change, users in South Korea, the UK, and the EU are exempt due to stringent privacy laws in those regions.
Key Points:
– **Policy Change Implementation**: The new advertising strategy will apply to users globally, with exclusions for specific regions with stricter privacy protections.
– **Advertising Examples**: For instance, if a user engages in a conversation about hiking with Meta AI, the system may present them with advertisements related to hiking gear.
– **Broader Application**: Meta’s spokesperson indicated that this policy extends beyond just the AI chatbot to include other AI functionalities such as:
– AI features in Ray-Ban Meta smart glasses, which could utilize voice recordings, pictures, and videos for ad targeting.
– Data derived from the AI video feed known as Vibes and the AI image generation tool named Imagine.
– **Account Linking Requirement**: For conversations to influence ads, users must remain logged into the same account on both Facebook and Instagram while using these AI services.
– **Future Advertising Plans**: Although Meta mentions it currently has “no plans imminently” to run advertisements within its AI products, indications from CEO Mark Zuckerberg suggest that this may be a possibility down the line.
This development is particularly relevant for security and compliance professionals as it raises significant concerns regarding user privacy, data protection compliance, and the implications of leveraging AI-driven insights for targeted advertising. The policy’s approach highlights the balance companies need to maintain between innovative advertising strategies and adherence to privacy regulations in various jurisdictions.