Source URL: https://entertainment.slashdot.org/story/25/08/04/235206/disney-scrapped-deepfakes-for-moana-and-tron-to-avoid-bad-publicity
Source: Slashdot
Title: Disney Scrapped Deepfakes For Moana and Tron To Avoid ‘Bad Publicity’
Feedly Summary:
AI Summary and Description: Yes
Summary: Disney’s recent decision to abandon plans for using deepfake technology in its projects, including Moana and Tron: Ares, highlights escalating concerns about the ramifications of AI in creative content. The studio prioritized potential public relations and legal risks over the technological benefits, signaling a cautious approach to AI applications in media.
Detailed Description: Disney’s decision to scrap deepfake technology for its upcoming projects illustrates significant industry hesitance regarding the deployment of AI in film production. The company explored the use of deepfakes to create a digital clone of Dwayne Johnson for the live-action Moana remake and to introduce an AI-generated character in Tron: Ares. Key takeaways from this situation include:
– **Publicity and Legal Concerns**: Disney was apprehensive about the potential negative publicity and legal implications surrounding the use of AI-generated content. The studio recognized that introducing AI elements may complicate ownership and copyright claims for the film.
– **Operational Collaboration**: The project intended to collaborate with Metaphysic, an AI company, to create realistic digital doubles. While this technological innovation could enhance storytelling, the risks were considered too substantial.
– **Industry Implications**: The pushback from executives regarding integrating AI elements into storylines reflects a broader industry concern. Companies are weighing the allure of innovative tools against the potential for backlash from audiences and stakeholders.
– **Cautious Adoption of AI**: Disney’s actions exemplify the caution being exercised across the film industry when it comes to the use of AI technologies, balancing creative ambitions with ethical and regulatory considerations.
As AI technologies develop, industry leaders must navigate the complex landscape of intellectual property rights, audience perception, and potential regulatory issues that emerge from the increased integration of these technologies into traditional media platforms.