Microsoft Security Blog: Convincing a billion users to love passkeys: UX design insights from Microsoft to boost adoption and security

Source URL: https://www.microsoft.com/en-us/security/blog/2024/12/12/convincing-a-billion-users-to-love-passkeys-ux-design-insights-from-microsoft-to-boost-adoption-and-security/
Source: Microsoft Security Blog
Title: Convincing a billion users to love passkeys: UX design insights from Microsoft to boost adoption and security

Feedly Summary: Passkeys offer faster, safer sign-ins than passwords. Microsoft encourages users to adopt passkeys for improved security and convenience.
The post Convincing a billion users to love passkeys: UX design insights from Microsoft to boost adoption and security appeared first on Microsoft Security Blog.

AI Summary and Description: Yes

Summary: The text discusses Microsoft’s innovative approach to transitioning users from traditional passwords to passkeys, highlighting security improvements and the user experience (UX) factors that encourage adoption. The shift symbolizes a critical innovation in authentication methods, aimed at reducing password-related vulnerabilities.

Detailed Description:
The detailed overview emphasizes Microsoft’s strategy and findings regarding the transition to passkeys, which are designed to enhance security while simplifying user authentication processes. The text offers significant insights for security and compliance professionals by addressing the rising threat of password attacks and suggesting a robust alternative.

– **Current Landscape of Password Security**:
– Microsoft blocks 7,000 password-related attacks per second.
– A significant increase (146%) in adversary-in-the-middle phishing attacks highlights the urgency to move beyond passwords.

– **Introduction to Passkeys**:
– Passkeys improve user experience by enabling authentication through biometrics (face, fingerprint) or PIN without the vulnerabilities associated with traditional passwords.
– Benefits of passkeys include the elimination of forgotten passwords and support calls.

– **User Adoption Strategy**:
– Microsoft planned a phased approach (Start Small, Experiment, Scale) to encourage passkey adoption, indicating a focus on user-centered design.
– The method included personalized nudges during account creation and sign-in processes, yielding higher engagement than expected (25% engagement with nudges).

– **Experimentation and User Feedback**:
– Studies revealed that messaging emphasizing security and speed significantly influenced user willingness to enroll in passkeys more than ease of use.
– Proactive engagement is crucial; Microsoft committed to continuous invites for users who might initially skip enrolling.

– **Outcomes and Metrics**:
– Introduction of passkeys resulted in a 10% reduction in password usage and a staggering 987% increase in passkey adoption.
– Millions of users have already opted to remove their passwords, supporting a vision for a passwordless future.

– **Best Practices and Future Directions**:
– Key takeaways included the importance of clearly communicated value propositions (security and speed) and the necessity to continually encourage passkey adoption among users.
– Microsoft aims for a collective shift away from passwords across the industry, signaling a step towards a more secure authentication paradigm.

In conclusion, the transition to passkeys by Microsoft represents a significant evolution in cybersecurity practices, emphasizing the importance of user experience in promoting secure authentication methods. This innovative approach provides security professionals with insights on improving user engagement and combating the ongoing rise of password-related threats.